HOW I WORKInspect, prioritize, change, verify.
I start with evidence from the live site, source code, Search Console or the relevant technical layer. Changes are kept recoverable, and the result is checked against the original problem instead of stopping at a plugin setting or a green score.
BOUNDARIESNo ranking or traffic guarantees.
SEO and security work can remove technical problems and improve the site foundation. Search performance still depends on relevance, competition, useful content, reputation and external signals. Security risk can be reduced, not reduced to zero.