What does this service cover?
Technical SEO earns its keep when it removes barriers between good content and search crawlers. A page that is accidentally noindexed, a canonical pointing at the wrong URL, a sitemap full of redirected addresses, or a redirect chain three hops deep — each of these is invisible to visitors and quietly expensive in search.
This service stays on the practical side of that work. No link schemes, no mass-produced pages, no keyword stuffing dressed up as optimization. Just the crawl, indexation, metadata, sitemap and internal-link issues that can actually be checked and fixed, reported in plain language with the important items first.
What is the typical scope?
Fix practical crawl, indexation, metadata, sitemap and internal-link issues on small websites.
- Robots, noindex and canonical conflicts
- XML sitemap cleanup and URL consistency
- Redirect chains and broken internal paths
- Structured data syntax and page templates
- Core Web Vitals and crawl-discovery issues
The exact scope is confirmed from the real site and problem before changes are made.
How does the work proceed?
- Crawl and inspect: review the site like a crawler — robots, sitemaps, canonicals, redirects, status codes and internal link paths.
- Prioritize: separate true blockers (indexation killers) from hygiene issues so the important fixes land first.
- Fix deliberately: correct directives, canonicals, sitemaps, redirects and templates with recoverable, documented changes.
- Verify and report: re-check the fixed pages and deliver findings in plain language, not a 90-page automated PDF.
What you need to provide
Most of the technical work is on my side. To start, I usually need:
- The website URL and WordPress or CMS access
- Search Console access — I can guide setup if it is missing
- Hosting or DNS access if redirects live at server level
- Context on recent redesigns or migrations
Typical timelines
Focused cleanups take 3–7 days. Larger sites or template-level issues take 1–3 weeks. Google re-crawls fixed pages on its own schedule afterwards.
Frequently asked questions
How is technical SEO different from “regular” SEO?
Technical SEO removes crawler barriers — bad directives, broken canonicals, redirect chains, sitemap errors. Content and authority are separate layers; this service fixes the foundation they stand on.
Do I need this if I already have an SEO plugin?
Often yes. Plugins set fields; they do not audit whether the output is correct. Misconfigured plugins are themselves a common source of canonical and sitemap problems.
Will you build backlinks?
No. Link building is a separate discipline with its own risks. This service is strictly the technical health of your own site.
What does a redirect chain actually hurt?
Each hop wastes crawl budget and leaks a little link equity; long chains can also confuse canonicalization. I flatten them to single clean hops.
Can technical fixes alone improve rankings?
They can when a technical blocker was the ceiling — for example, important pages accidentally noindexed. Otherwise they enable content and authority work to pay off.
Do you work with non-WordPress sites?
The principles are platform-agnostic, though most of my cleanup work is WordPress. If your stack is unusual, I will say so during scoping.
What this service is not.
Link-building campaigns, guaranteed rankings and mass AI content production are not part of this service.
The first step is diagnosis and a proportionate scope. If the issue is broader than it initially appears, that is identified before expanding the work.
At completion, you get a concise explanation of the work performed, the checks completed and any follow-up item that remains outside the agreed scope.
Start with a clear scope
Describe your website and what needs to happen. You will receive a fixed scope, price and timeline before any work starts — no passwords needed at the enquiry stage.