Enter any website address and press Estimate authority to get a 0–100 score built from real on-page SEO signals: title and meta description quality, content depth, heading structure, internal and external linking, structured data, Open Graph tags, image alt text and HTTPS. The score is an estimate from on-page signals only — it is not Moz Domain Authority, not Ahrefs Domain Rating, and not a backlink count. The page says this clearly because pretending otherwise would be dishonest.
How do I estimate a site's authority?
- Type the website address into the Website URL field, as example.com or a full https:// address.
- Press Estimate authority and wait a few seconds while the page is fetched and analysed.
- Read the big score first, then the band it falls in: 80+ strong, 60–79 solid, 40–59 developing, under 40 needs work.
- Open the signal breakdown table to see exactly which checks passed and which failed, then read the issue list for the highest-impact fixes.
How is the estimate calculated?
The tool fetches the page's HTML and scores about a dozen on-page factors, each weighted by how much it reflects a well-maintained site. Content depth carries the most weight: pages with several hundred words of real text score far higher than thin pages. Title and meta description presence and length, exactly one H1, descriptive subheadings, a canonical tag, complete Open Graph tags, structured data (schema markup), images with alt text, HTTPS, and a healthy mix of internal and external links each add points. A clean 200 response with no noindex directive completes the picture.
Scores are deliberately conservative. A brand-new one-page site with perfect tags might reach the 50s, while a deep, well-structured article on an established site can reach the 80s. What the score cannot see is the off-page half of real authority: the quantity and quality of backlinks, brand searches, traffic and history. Two sites can score identically here while having wildly different positions in Google, because links and reputation live outside the page itself.
How do Pakistani site owners use it?
Bloggers check a competitor's score before deciding whether a keyword is worth targeting — a thin, poorly structured competitor page is an opening. Freelance SEO writers in Pakistan run client sites through it during audits to produce a quick, visual “before” snapshot, then re-run after fixes to show progress. New store owners compare their product category pages against established marketplaces to see how far their on-page basics lag. Link builders use it as a sanity filter when evaluating guest-post opportunities: a site scoring under 30 with thin content is rarely worth the effort, regardless of what its seller claims its “DA” is. It is also handy for checking your own pages after a redesign, when titles and meta descriptions sometimes get lost in a theme migration.
Why this is not Moz DA (and why that is fine)
Moz's Domain Authority is a proprietary 1–100 score predicted from Moz's own link index — it requires crawling a large portion of the web's backlinks, which no free single-page tool can do honestly. Many free “DA checker” sites either show made-up numbers or quietly query third-party APIs. This tool takes the opposite approach: it measures what is actually measurable from the page itself and labels the result an estimate. For quick comparisons and spotting on-page weaknesses, that is genuinely useful. For link-based authority, use the free tiers of Moz, Ahrefs or Semrush directly.
Frequently asked questions
Is this the same as Moz Domain Authority?
No. This is an estimate calculated from on-page signals on this site. Moz DA is a separate proprietary metric based on backlinks. The two are not comparable and this page never claims otherwise.
Can a new site score highly?
Partly. Perfect on-page basics on a new site typically land in the 40–60 range. The top bands need content depth and site maturity that new sites have not built yet — and real authority also needs backlinks, which this score does not measure.
Why did my score drop after a redesign?
Redesigns often drop meta descriptions, change heading structure, remove schema markup or break canonical tags. Re-run the check and work through the failed signals in the breakdown table.
Does it check backlinks?
No. Backlink data requires a web-scale link index. Use Moz Link Explorer, Ahrefs or Semrush for backlink profiles.
Which page does it analyse?
The exact URL you enter — usually the homepage. For a full picture, run your most important landing pages individually.
Is the tested URL stored?
No. It is sent to our server only to fetch and analyse the page, and is not logged or linked to you.
Updated October 2026 · Built and tested by Sharjeel Tahir · How our tools are tested