What does this service cover?
A good audit starts from evidence, not from a checklist score. I look at what the live site actually serves — its crawlability, indexing signals, metadata, internal links, structured data and performance priorities — and at what Search Console reports about how Google treats it. The gap between those two views is usually where the useful findings live.
The deliverable is a prioritized findings list in plain language: what is wrong, which pages it affects, and what to do about it, with specific fixes separated from optional improvements. When fixes are included in the scope, they are applied with recoverable changes and verified against the original problem — not declared done because a plugin shows a green score.
When does this service make sense?
- Your site is indexed inconsistently
- A redesign or migration changed URLs or templates
- Important pages have weak or duplicated metadata
- Search Console reports exclusions you do not understand
- You want a focused audit before paying for ongoing SEO
What is the typical scope?
The exact work depends on your site, but these are the checks and tasks this service typically covers.
- Robots and noindex directives
- Canonical URLs and sitemap consistency
- Titles, descriptions and heading structure
- Internal links and orphan-risk pages
- Image alt/dimension issues and page-weight signals
- Structured data syntax and page-template consistency
Scope stays tied to the website and outcome you actually need rather than expanding into unnecessary work.
How the work proceeds
- Gather evidence: crawl the site and review source code, Search Console data and the technical layer for real signals, not guesses.
- Prioritize findings: rank issues by business impact — blockers first, quick wins next, optional improvements last.
- Fix what is agreed: apply the in-scope fixes with recoverable changes.
- Verify and hand over: re-check the touched pages and deliver the findings list in plain language.
What you need to provide
Most of the technical work is on my side. To start, I usually need:
- The website URL and the pages that matter most
- Search Console access — guided setup if it is missing
- WordPress or CMS access if fixes are included
- Context: recent redesigns, migrations or traffic changes
Typical timelines
A focused audit takes 3–5 days. If fixes are included, add 3–7 days depending on how many template-level issues surface.
Frequently asked questions
What will the audit actually contain?
A prioritized findings list in plain language — what is wrong, which pages it affects, and what to do about it — with specific fixes separated from optional improvements.
Is this one of those 90-page automated reports?
No. Automated crawls inform the work, but the deliverable is a human-prioritized list tied to your site and goals, not a generic PDF.
Will the audit improve my rankings?
The audit finds what is holding the site back; rankings move when the important findings are fixed and Google re-crawls. No audit can promise positions.
Do you need Search Console access?
It helps a lot — real crawl and coverage data beats guessing. If it is not set up, I will guide you through verification first.
Can you implement the fixes too?
Yes, when included in the agreed scope. Fixes are applied with recoverable changes and post-change verification of the pages touched.
How often should an audit be repeated?
After significant changes — redesigns, migrations, template overhauls — or yearly for stable sites. It is a checkpoint, not a subscription.
No ranking or traffic guarantees.
SEO and security work can remove technical problems and improve the site foundation. Search performance still depends on relevance, competition, useful content, reputation and external signals. Security risk can be reduced, not reduced to zero.
Start with a clear scope
Describe your website and what needs to happen. You will receive a fixed scope, price and timeline before any work starts — no passwords needed at the enquiry stage.