Numbers for marketers and store owners
Work out return on ad spend, break-even ROAS, cost per acquisition, customer lifetime value and target prices before you spend money on ads.
Marketing & business calculators
ROAS, CPA, CPC, CTR, conversion rate, customer lifetime value, margin and pricing calculators.
Average Order Value CalculatorCalculate average revenue per completed order
Break-even ROAS CalculatorEstimate the ROAS needed to cover a contribution margin
CPM CalculatorCalculate advertising cost per thousand impressions
Click-through Rate CalculatorMeasure clicks as a percentage of impressions
Conversion Rate CalculatorCalculate the percentage of visits that turn into conversions
Cost per Acquisition CalculatorCalculate average cost for each acquired customer
Cost per Click CalculatorCalculate average advertising cost for each click
Customer Churn CalculatorMeasure customers lost as a share of your starting customer base
Customer Lifetime Value EstimatorEstimate contribution value from spend, frequency and lifespan
Customer Retention CalculatorCalculate retention after excluding newly acquired customers
Digital Storage Unit ConverterConvert decimal GB into bytes and binary GiB
Freelance Hourly Rate CalculatorEstimate a rate from monthly income, overhead and billable hours
Invoice Due Date CalculatorCalculate a payment due date using calendar-day terms
Marketing Budget PlannerEstimate a budget from a revenue target and chosen allocation
Markup CalculatorCompare selling price with cost to calculate markup
Monthly Bandwidth EstimatorEstimate transfer volume from visits, pages and average page weight
Percentage Change CalculatorCompare a new metric with its previous value
ROAS CalculatorCompare attributed revenue with advertising spend
Repeat Purchase Rate CalculatorCalculate the share of customers who purchased more than once
Target Margin Price CalculatorFind a selling price from cost and a target margin
Website Project Estimate CalculatorBuild an estimate from hours, rate, fixed costs and contingency