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Click-through Rate Calculator

Measure clicks as a percentage of impressions.

  • Free, no sign-up
  • Runs in your browser
  • 100% private — runs in your browser
Sharjeel Tahir

By Sharjeel Tahir

WordPress & Technical SEO Specialist · Lahore, Pakistan

What do I need to enter?

YOUR RESULT

Ready to use

Use the example inputs or enter your own values.

Your input is processed in this browser.

Measure clicks as a percentage of impressions. Count clicks and impressions from the same report period. Update the result, inspect it, then copy or download the output. Reset restores the example inputs so you can start a new calculation. Use matching periods and consistent units.

METHOD

How does this tool work?

CTR = clicks / impressions × 100. Count clicks and impressions from the same report period.

Enter clicks, impressions. Update the result, inspect it, then copy or download the output. Reset restores the example inputs so you can start a new calculation.

Example inputs: Clicks: 350 · Impressions: 20000.

BEFORE YOU USE THE RESULT

What are the assumptions and limitations?

Use matching periods and consistent units. This is a planning calculation, not a forecast or a guarantee of sales.

Common questions

Do I need an account?

No. This tool works in a modern browser with JavaScript enabled. Your inputs are not submitted to a server by the tool.

Can I save the result?

Use Copy for the textual result or Download for a local file. Image tools download a generated image when one is available.

Will it change my live website?

No. It produces a result for you to review. Production changes remain a separate step.

Keep working

Explore related tools for the next part of your website task, or discuss a project if you need help applying the result.

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