What does this service cover?
A blog that is easy to publish to gets published to. The setup therefore favors simplicity where it matters: a calm reading experience, obvious categories, fast pages, and an editor workflow that does not require a developer for every post. The technical choices — permalinks, caching, backups, SEO fields — stay invisible until they are needed.
Plan the publishing structure
We define the core categories, navigation, homepage or archive behavior and the basic content types you actually need.
Create clean templates
Set up readable post, archive and essential page layouts that work across desktop and mobile without burying content under unnecessary effects.
Configure the essentials
Permalinks, comments, author settings, image behavior, basic SEO fields, caching, backups and a practical set of plugins can be configured within the agreed scope.
Prepare for launch
Test posts, menus, search, forms and mobile layouts. Existing content can be retained and reorganized where the scope allows.
What is the typical scope?
Every engagement starts from the same place: a clear, agreed list of what is included before any work begins.
- New WordPress blog setup
- Existing blog refresh and cleanup
- Categories, templates and publishing basics
The exact scope is confirmed from the real site and problem before changes are made.
How does the work proceed?
- Plan the structure: define the core categories, navigation, homepage or archive behavior and the content types actually needed.
- Build clean templates: set up readable post, archive and page layouts that work on desktop and mobile without burying content under effects.
- Configure essentials: permalinks, comments, SEO fields, caching, backups and a practical plugin set within the agreed scope.
- Prepare for launch: test posts, menus, search, forms and mobile layouts; retain and reorganize existing content where agreed.
What you need to provide
Most of the technical work is on my side. To start, I usually need:
- Domain and hosting access — or I can recommend hosting if you do not have it
- Existing content to migrate, if any
- Logo, branding and design preferences or examples you like
- Who will publish afterwards — it affects how simple the setup must be
Typical timelines
A new blog setup takes 5–10 days. Refreshes of existing blogs take 3–7 days depending on how much cleanup and reorganization is involved.
Frequently asked questions
Should I use WordPress or something simpler for a blog?
For most publishing needs WordPress is the right call — mature, flexible, huge ecosystem. Very simple single-author blogs can work on lighter platforms; I will say so if that is you.
Can you migrate my existing blog posts?
Yes — content, categories, images and comments can be retained and reorganized within the agreed scope.
Will my blog be SEO-ready?
Yes: clean permalinks, proper heading structure, SEO metadata fields, sitemap and Search Console readiness are part of the setup.
How do categories affect the blog?
They are the discovery system. I help define a small, stable set that matches how readers — and search engines — look for your topics, not forty overlapping tags.
Can non-technical authors publish easily?
That is the goal. The editor setup, image handling and publishing checklist are configured so writing a post does not require a developer.
Do you provide ongoing maintenance?
The setup includes backups and update basics; ongoing maintenance is a separate service if you want hands-off upkeep.
Keep the scope proportionate
This service covers standard WordPress blogging and content publishing. Large editorial platforms, custom newsroom systems and bespoke application development require a separate scope.
Before starting, we agree on access, the requested outcome, testing and anything clearly outside the job. Hosting subscriptions, premium software and third-party charges remain separate unless stated otherwise.
Start with a clear scope
Describe your website and what needs to happen. You will receive a fixed scope, price and timeline before any work starts — no passwords needed at the enquiry stage.