What does this service cover?
A landing page has one job, and every section either serves it or dilutes it. The build starts from that single goal — a quote request, a booking, a download — and works backwards: the headline states the offer, the benefits answer objections, proof builds trust, and the call to action is never more than a scroll away.
Because the page lives inside WordPress, it inherits your site's design language, SEO foundations and form infrastructure rather than arriving as a disconnected template. Images are optimized, the layout is tuned for mobile first, and analytics or campaign tags are wired in so the page is measurable from day one.
What is the typical scope?
Every engagement starts from the same place: a clear, agreed list of what is included before any work begins.
- Responsive layout and mobile tuning
- Hero, benefits, proof and CTA sections
- Contact or lead form integration
- SEO metadata and performance checks
The exact scope is confirmed from the real site and problem before changes are made.
How does the work proceed?
- Define the single goal: agree what the page must achieve and where enquiries should go, so every section serves that outcome.
- Structure the content: draft hero, benefits, proof, process, FAQ and call-to-action sections around the real message and available trust signals.
- Build and connect: implement the responsive layout in WordPress, integrate the contact or lead form, and add analytics or campaign tags.
- Optimize and review: compress images, check mobile performance, set SEO metadata, and review across devices before launch.
What you need to provide
Most of the technical work is on my side. To start, I usually need:
- The page goal and where enquiries should be delivered
- Text content or a rough draft — I refine, not invent from nothing
- Logo, images and any testimonials or trust signals
- WordPress admin access and hosting details
Typical timelines
A focused landing page typically takes 5–10 days from content sign-off, depending on revision rounds. Content is the usual bottleneck, so I provide a clear checklist upfront showing exactly what is needed.
Frequently asked questions
Do you write the page copy?
I structure and refine copy around your draft — headlines, section flow, calls to action. Fully writing from scratch works for short pages but is best when you provide the raw facts about the offer.
Will the landing page match my existing website's design?
Yes, where practical. I reuse your fonts, colors and design language so the page feels like part of the site rather than a template bolt-on.
Can the page be used for Google Ads or social campaigns?
Yes. I set up conversion tracking hooks, fast mobile rendering and a clear single goal — the three things paid traffic punishes you for missing.
Which form plugin do you use?
Whichever fits your stack — Contact Form 7, WPForms or similar — configured with SMTP delivery and spam protection so enquiries actually arrive.
Is the page SEO-friendly?
Yes: proper title, description, canonical, heading structure and social metadata, plus fast loading. For campaign pages I can also set noindex if you prefer them out of search results.
Can you A/B test the page?
Lightweight testing of headlines or CTA placement can be set up, but high-volume experimentation needs steady traffic and a broader CRO scope.
What this service is not.
Large brand identity projects, custom web applications and high-volume CRO experimentation require a broader scope.
The first step is diagnosis and a proportionate scope. If the issue is broader than it initially appears, that is identified before expanding the work.
At completion, you get a concise explanation of the work performed, the checks completed and any follow-up item that remains outside the agreed scope.
Start with a clear scope
Describe your website and what needs to happen. You will receive a fixed scope, price and timeline before any work starts — no passwords needed at the enquiry stage.